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| @CHANEL |
Being considered, Men are wearing make up for past few years, but there was not makeup line for men. Finally, it's happened. To be the first make up line for men. Chanel just announced a new line of product for men called "Boy de Chanel" They never had make up line for man, but now they do!
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| @CHANEL |
"Boy de Chanel" is the first make up line for men who wear make up. The make up line include three products: tinted foundation, eye brow pencils and matte lip balm.
“Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, Chanel draws inspiration from the women’s world to write the vocabulary of a new personal aesthetic for men,” the company said in a statement. “Lines, colors, attitudes, gestures….There is no absolutely feminine or masculine prerequisite: Style alone defines the person we wish to be.
“By creating Boy de Chanel, its first makeup line for men, Chanel reaffirms the ever-changing codes of an unchanging vision: Beauty is not a matter of gender, it is a matter of style," the company said.
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| @CHANEL |
At first, there is the Le Tinted foundation that will come in eight shade with SPF 25. It comes with the sleek black bottle for man's line. It's an extremely sheer and long-wearing for men .
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| @CHANEL |
Next, a lip balm. There is nothing to scary, it's a clear, moisturizing lip balm with a matte finish. Chanel already has lip balm with light shade or no shade for ladies, but it comes more attractive package for man to carry.
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| @CHANEL |
The final product is eyebrows pencils that will come in four shades. Many man want darker eyebrows . It will be perfect for men who looking for the eyebrows pencils. Everything 'for men'.
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| @CHANEL |
The Boy de Chanel line will first launch in South Korea on September 1st 2018.
Everyone know how much Korean people love beauty products. Also,This campaign is fronted by South Korea actor, Lee Dong-Wook. It will them roll-out internationally to Chanel.com and in Chanel boutiques on January 2019.
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